Maybelline Too Cool Color Tattoo 24 Hour Eyeshadow Review & Swatches

I wasn’t really planning to purchase Too Cool because it didn’t seem unique. I mean how many shimmery white cream eyeshadows do I really need? I already have Benefit’s Ice Shot and Make Up For Ever #4 Snow, but I decided to get Too Cool anyway. For review purposes, I said to myself. 😉


Too Cool is a bright cool white with a shimmery metallic finish. I use this nearly everyday as a highlighter for the brow and tear duct. It also makes a great base to make eyeshadows pop.

I’m actually glad I purchased this product. It’s soft and smooth, but once it sets, it won’t budge a bit. I can wear this for about 8-10 hours with minimal creasing. With a primer and a powder eyeshadow to set, it lasts about 14-16 hours on me without any creasing or fading. I have not tested this for the full 24 hours because I wouldn’t wear makeup for that long. I find it applies best if I use my fingers, which makes it so quick and easy.

I wouldn’t say the quality is better than MAC Paint Pots or MUFE Aqua Creams, but I think it’s comparable. This is a great product for the price. You get 0.14 oz. for around $6.99. Packaging-wise, I really like it! It comes in a heavy glass jar with a good-fitting screw-on lid, so it doesn’t look or feel cheap.

Have you tried Maybelline Color Tattoo 24 Hour Eyeshadows yet? What are your favorite shades? What do you think of Too Cool?

Disclosure: The products featured in this review have been purchased by me. All opinions are honest and completely mine.

About Jen

A self-confessed beauty addict, makeup hoarder, nail polish junkie, beauty blogger, and a proud mom of three beautiful girls.

11 comments on “Maybelline Too Cool Color Tattoo 24 Hour Eyeshadow Review & Swatches

  1. A little bit too shimmery, but I'll be the lone wolf when I say that I prefer the mate-ness of NYX milk over the shimmers =] Always looking forward to your posts and swatches!

  2. I have quite a few, actually. I've always seen this one and stock, walking past by it every time and not really giving it a second glance. But now you've made me curious to try it lol.

  3. Well, i just bought the purple yesterday and wore it today. And, i must say, has not budged ONE BIT! i have had multiple compliments on it.. i just bought the too cool color today with some new, bright shadows to play with! Suuuuuuper excited!

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